Ultimate™ … For Women Who Go, Glow, Grow Ultimate™ is a Saudi-born women’s activewear brand designed for those who move with purpose, elevate their lifestyle, and choose progress — physically, mentally, and personally. It blends performance with softness, confidence with comfort, and elegance with strength. Philosophy Ultimate stands for continuous growth. It celebrates the woman who shows up for herself — not through extremes, but through consistency, balance, and self-respect. Every piece encourages movement, confidence, and the quiet discipline that builds real transformation. Tone of Voice The brand speaks with modern femininity: warm, empowering, and clear. It avoids clichés and noise, choosing messages that feel intentional, uplifting, and rooted in real women’s experiences. It is supportive without being soft, elegant without being distant, and motivational without being loud. Market Ultimate connects with the rising generation of women in Saudi Arabia and the region who want activewear that feels premium, flattering, and culturally aligned. Women who value both aesthetics and performance — gym-goers, lifestyle athletes, and everyday achievers who seek apparel that reflects their energy and identity. Goals To define a new benchmark for local women’s activewear by offering refined essentials, a confident visual identity, and storytelling that celebrates movement, growth, and femininity. Ultimate aims to become the go-to brand for women who want to express strength — gracefully and authentically. Creative Service: Brand Strategy, Naming, Tone of Voice, Visual Identity, Apparel Direction, and Content Guidelines. Ultimate™ | Saudi Arabia © All rights reserved.