R&W Abaya™ .. Wear Your Identity R&W Abaya™ began with a simple desire: to find an abaya that truly reflected our personality and taste. When we couldn’t find what we were looking for, we became the solution ourselves — and that’s where our journey started. Philosophy Inspired by a personal experience, R&W Abaya™ was born from the challenge of finding designs that blend elegance with quality. That challenge became our mission: to create abayas that speak to individuality, grace, and modern expression. Tone of Voice Confident, graceful, and authentic — R&W Abaya™ speaks to women who know their worth and express it through thoughtful, refined style. Our message is soft yet strong, personal yet timeless. Market For women who seek abayas that reflect identity, elegance, and confidence — without compromising on comfort or craftsmanship. Our audience values tradition, but desires individuality. Goals To offer abayas that are more than clothing — pieces that empower. Through careful fabric selection, attention to detail, and purposeful design, we aim to deliver garments that honor your identity and elevate your everyday presence. Creative Service: Full Brand Strategy, Naming, Brand Voice, Visual Identity, and Content Direction. R&W Abaya™ | Saudi Arabia © All copyrights reserved