Rift™ .. Made to Disturb the Ordinary Rift™ is a luxury streetwear brand born in Saudi Arabia, built for those who move with confidence, question the norm, and wear identity with intention. Philosophy Rift stands for contrast — between elegance and rawness, tradition and boldness. It’s not just about fashion; it’s about challenging expectations while staying rooted in authenticity. Tone of Voice The brand speaks with quiet power: minimal, grounded, and unapologetically direct. It embraces attitude without noise, and luxury without overstatement. Market Rift connects with the new wave of Saudi youth and regional tastemakers — the ones rewriting the rules of style, identity, and cultural pride. These are consumers who seek elevated design with local relevance. Goals To create a distinctive presence in the luxury streetwear space by offering refined essentials, consistent storytelling, and a brand that embodies both individuality and heritage. Creative Service: Brand Strategy, Naming, Tone of Voice, Visual Identity, Packaging, and Content Direction. Rift™ | Saudi Arabia © All rights reserved.