












Lukas Burger™ .. Big Flavor, Bigger Personality Lukas Burger™ is a Saudi-based burger brand that serves bold, juicy flavor wrapped in playful, character-led branding. Designed to stand out, it brings a fresh personality to the burger scene with a custom mascot and a vibrant visual identity. Philosophy Lukas Burger™ believes a great burger should taste amazing and feel fun. From handcrafted patties to energetic packaging, every detail is designed to deliver not just food — but an experience. The character at the heart of the brand reflects that spirit: bold, approachable, and full of life. Tone of Voice Lively, playful, and personality-packed — Lukas Burger™ talks like a friend you want to hang out with. It's fun without being childish, expressive without losing clarity, and always driven by flavor-first confidence. Market Targeted at young, fun-loving burger lovers across Saudi Arabia — especially students, foodies, and families who enjoy great food with a side of character. Lukas Burger™ invites customers into a world of flavor, humor, and repeat cravings. Goals To build a burger brand that’s instantly recognizable — through its character-driven design, fun tone, and consistently delicious menu. Lukas Burger™ aims to become a destination where food, personality, and brand storytelling come together. Creative Service: Full Brand Strategy, Character Design, Naming, Brand Voice, Visual Identity, and Content Direction. Lukas Burger™ | Saudi Arabia © All copyrights reserved